The Impacts of O2O Business Model on Brand Value：Moderating By Augmented Reality
碩士 === 銘傳大學 === 國際企業學系碩士班 === 105 === Traditional e-commerce, nothing more than B2B, B2C, C2C, Web1.0, Web2.0 and other types, these models are unilateral virtual store transactions (Tseng, 2013b). However, with the popularity of smart phones, mobile business is the business can not be ignored busin...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78980397990937739996 |