The Exploration of the Role of Facebook Live Video on Celebrity's Engagement with Public Viewers

碩士 === 銘傳大學 === 新媒體暨傳播管理碩士學位學程 === 105 === While the effects of self-disclosure and self-presentation online social media have been extensively investigated, the new function of Facebook Live video is relatively unexplored. This paper focuses on the role of Facebook Live video on celebrities’ engage...

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Bibliographic Details
Main Authors: CHUNG, NAI-CHIEN, 鍾乃茜
Other Authors: CHEN, YIH-LAN
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/77281572499226957254