A Study of Factors Influencing the Development of Omni-Channel Retailing E-Commerce Strategy
碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 105 === Though the development of omni-channel can provide better service quality and customer experience for physical store retailers, there is still limited studies pertaining to whether these retailers have relevant know-how or sufficient budget, what barriers the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41615419876819133188 |