The Effect of Self-Monitoring on Athletic Brand Attitude: Moderating by Placement Marketing and Brand Endorser
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 105 === In recent years, the majority of sports culture is getting popular in Taiwan. As the rapid flow of information, many new type exercises, which are different from the past, have introduced in Taiwan. Thus, unlike the last well-known sports-related brands (e.g....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76966789844534424926 |