Effects of Consumer Optimum Stimuli Level and Exploratory Behavior on the Choices of Bar Attributes: Take Taipei Bar as an Example

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 105 === The main purpose of this study is to explore consumers "Optimum Stimuli Level" and "Exploratory Behavior" on the attributes of Taipei Bar. First, this study also aims at the definition of the meaning of Taipei Bar as well as the relevant l...

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Bibliographic Details
Main Authors: CHANG, CHIH-HSIANG, 張誌翔
Other Authors: CHEN, HSIU-LI
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/61784022621460344224