Some Recommendations for Enhancing Customer Loyaltytowards Consumer Lending Service – The Case of VPBank, Hanoi Vietnam

碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 105 === As one of the top bank in Vietnam and one of the leading bank in providing consumer lending service, VPBank has been facing the certain difficulties in offering consumer lending product to customer within the fierce competitive environment. It costs time an...

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Bibliographic Details
Main Authors: Nguyen Thi Thu Nga, 阮氏秋娥
Other Authors: Lee, Hsien Da
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/727rbr