The Effects of Advertising Strategy to Customer’s Buying Behavior – A Case Study of TH True Milk
碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 105 === In this paper, the conceptual model of the factors affecting customer buying behavior, applied to the case of JSC TH True Milk, originally developed based on the theory of strategy advertising and customer behavior. From the results of in-depth interviews w...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/6zyvx6 |