A Study on the Atmosphere, Experience Value, Team Identity and Purchase Intention─A Case Study of Chinese Major League Baseball

碩士 === 明新科技大學 === 管理研究所碩士在職專班 === 106 === Chinese Professional Baseball League has been established for twenty-nine years, but it is not going well as expected. There have been several scandals of fake games, team terminations, and ownership changes. The remaining four teams are facing a crisis. The...

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Bibliographic Details
Main Authors: KU, TZU-CHEN, 顧子辰
Other Authors: Hsu, Melissa Yi-Ting
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/3w2uck