A Study on the Atmosphere, Experience Value, Team Identity and Purchase Intention─A Case Study of Chinese Major League Baseball
碩士 === 明新科技大學 === 管理研究所碩士在職專班 === 106 === Chinese Professional Baseball League has been established for twenty-nine years, but it is not going well as expected. There have been several scandals of fake games, team terminations, and ownership changes. The remaining four teams are facing a crisis. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3w2uck |