A Study on the Atmosphere, Experience Value, Team Identity and Purchase Intention─A Case Study of Chinese Major League Baseball
碩士 === 明新科技大學 === 管理研究所碩士在職專班 === 106 === Chinese Professional Baseball League has been established for twenty-nine years, but it is not going well as expected. There have been several scandals of fake games, team terminations, and ownership changes. The remaining four teams are facing a crisis. The...
Main Authors: | KU, TZU-CHEN, 顧子辰 |
---|---|
Other Authors: | Hsu, Melissa Yi-Ting |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/3w2uck |
Similar Items
-
The Study on Chinese Professional Baseball League Fans’ Loyalty, Brand Associations and Purchase Intentions of Team Accessory Product
by: Chun-hao Fan, et al. -
The Effect of Chinese Professional Baseball League Fan’s Team Identification on Purchase Intention of Parent Company’s Brand
by: Hsin-hsien Ho, et al.
Published: (2007) -
The Allocative Efficiency of the teams in Major League Baseball
by: 黃柏賀 -
A Performance Study of Baseball Teams in Chinese Professional Baseball League
by: 羅國仁
Published: (2012) -
A Study for the Team Identification and Perceived Value of Accessory Products to Fans’Purchase Intention: An Example of Chinese Professional Baseball League
by: chien-chen yi, et al.
Published: (2014)