Customer loyalty to online shopping platforms: people over 50 years old in Taiwan
碩士 === 國立政治大學 === 國際經營與貿易學系 === 105 === The purpose of the present study was to examine the influence of various external factors, including preference of human contact, self-actualization, perceived usefulness, perceived ease of use, shopping motivation, perceived risk, relationship quality and lon...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/6m6pbw |