The Effects of Paratext and Placement Timing in Narrative Advertising on Brand Attitudes : Perceived Message Validity, Inferences of Manipulative Intent, Transportation, and Ad Attitude as Mediators
碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 105
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/p4977u |