Research of the relationship between female consumers’ personality and their cosmetic consumption motivation

碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 105 === With the development of science and technology, we are in the consumer society, which is characterized by symbol consumption. Like many other consumer goods, customers considerate cosmetics not only just as commodites with practical functions, but also as s...

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Bibliographic Details
Main Authors: Lin,Yang, 林洋
Other Authors: 郭貞
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/8z4eas