A case study on customer value-based marketing - the operation of an international pharmacutical company in Taiwan

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 105

Bibliographic Details
Main Authors: Chen, Chien-Liang, 陳建良
Other Authors: Yu, Chwo-Ming
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/cud265