Analysis of Customer Purchase Frequency and Profitability in Retail Pharmacy Stores
碩士 === 國立政治大學 === 資訊管理學系 === 105 === This research proposes modeling techniques to better predict customer behaviors in the retail industry. Extending the widely-adopted RFM model in marketing, we introduce two new metrics – clumpiness (C) and breadth (B). Using more than two million transaction rec...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/k93bn7 |