Effects of Online Advertising Appeal and Cognitive Need on Consumer’s Purchase Decision
碩士 === 國立政治大學 === 資訊管理學系 === 105 === Social media and the Internet are inseparable elements of modern human life. Online advertising becomes a popular method for vendors to access their consumers. Advertising appeals are important in attracting consumers’ attention of products and services. In this...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/efh62s |