Effects of Online Advertising Appeal and Cognitive Need on Consumer’s Purchase Decision
碩士 === 國立政治大學 === 資訊管理學系 === 105 === Social media and the Internet are inseparable elements of modern human life. Online advertising becomes a popular method for vendors to access their consumers. Advertising appeals are important in attracting consumers’ attention of products and services. In this...
Main Author: | 張杰 |
---|---|
Other Authors: | 梁定澎 |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/efh62s |
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