Factors Affecting Review Helpfulness : An Elaboration Likelihood Model Perspective
碩士 === 國立政治大學 === 資訊管理學系 === 105 === Online reviews are important factors in consumers’ purchase decision. The helpfulness of reviews allows consumers to quickly identify useful reviews. The purpose of this study is to investigate the nature of online reviews that affect their helpfulness through th...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/rpb8z3 |