Female Sports is Getting Popular : A Semiotics Analysis of Female Sports Commercial Advertisements
碩士 === 國立政治大學 === 廣告學系 === 105 === This study applied the methodology of semiotics to investigating the semiotic manipulation and the narrative rules in the female sports advertisements in Taiwan. And the selected texts are from the commercial films and print advertisements in four leading sports...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/bb58dp |