The Strategic Matrix Analysis of Competitive Dynamics in Co-opetition: The Case of Two Leaders in the Bicycle Industry
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 105 === To present a united front against the stress of price-cutting competition from Mainland China, Taiwan’s two leaders in the bicycle industry, Giant and Merida, established an inter-firm cooperation system between competitors in order to achieve the commo...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/szn4qn |