品牌策略對顧客知覺價值及購買意願之影響－ 單一品牌和多品牌策略之比較
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 105 === In recent years, Taiwanese people for the fitness movement gradually flourished. The demand for sports related parts increased year by year. Several well-known brands such as NIKE, ADIDAS, UNDER AMOUR are all high-priced sports brand which is not afford...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/h9u8k8 |