The influence of YouTuber on consumers’ decision journey in the cosmetic products
碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 105 === Nowadays, consumers search information about products, prices and distribution on the Internet before their purchase decisions so that social media has radically changed the communication landscape. Consumers are able to share their purchase experiences onl...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/av7w6d |