Transmedia storytelling in Russia: new phenomenon and user engagement
碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 105 === Transmedia storytelling represents how a narrative expands across multiple platforms. It is a highly successful strategy that producers and marketers use to gain maximum profit from their campaigns. This study answers research questions about how the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/8f7c49 |