The Effect of Brand Knowledge and Product Knowledge on the Customer Citizenship Behaviors
碩士 === 國立中興大學 === 企業管理學系所 === 105 === Based on the theory of customer citizenship behaviors, this research investigate the antecedent variables of brand evangelism, knowledge contribution, and idea generation in the aspect of psychology and customer knowledge. The investigation of the relationship a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20717323213965919285 |