The Influence of Electronic Word-of-Mouth on Travel Intention: Using Japan Festival Tourism as an Example

碩士 === 國立中興大學 === 科技管理研究所 === 105 === The number of Taiwanese traveling abroad was over 13 million in 2015. Because of the depreciation of yen and low-cost carrier developed, Japan tourism becomes more popular. Tourism is an information-intense industry. Understanding the influence of e-WOM on indiv...

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Bibliographic Details
Main Authors: Ssu-Chieh Lee, 李思潔
Other Authors: 何建達
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/83843537861507735597