The Influence of Electronic Word-of-Mouth on Travel Intention: Using Japan Festival Tourism as an Example
碩士 === 國立中興大學 === 科技管理研究所 === 105 === The number of Taiwanese traveling abroad was over 13 million in 2015. Because of the depreciation of yen and low-cost carrier developed, Japan tourism becomes more popular. Tourism is an information-intense industry. Understanding the influence of e-WOM on indiv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83843537861507735597 |