Exploratory study of user motivation, information quality, user experience and perceived critical mass in virtual brand community

碩士 === 國立中興大學 === 科技管理研究所 === 105 === Nowadays, the numbers of internet user continue to increase, with the numerous online social networking sites (SNSs) founded, such as the Facebook, Instagram, Line and so on. The popularity is showing the great interest and enthusiasm to explore and take part in...

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Bibliographic Details
Main Authors: Yi- Chieh Chen, 陳怡潔
Other Authors: Fei-Fei Cheng
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/05630294646052338761