Show me the product or the model:The effect of the type of online product display on consumer responses.
碩士 === 國立中興大學 === 行銷學系所 === 105 === This research elucidates on the types of online product displays which are most effective in e-commerce in influencing consumer responses, including perceived trust, product attitude, willingness to pay (WTP), mental intangibility, and perceived information and co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vhx3yj |