Build dictionary of brand experience marketing scale for sentiment analysis
碩士 === 國立中興大學 === 行銷學系所 === 105 === Experiencing has attracted more and more scholars and enterprises since 1998. In the past, enterprises created value through the functions of products and services. Now, the key competitive advantage of enterprises will come from how to create unique customer expe...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00307069297237368279 |