Verification of Sentiment Analysis in Service Quality of Restaurant Industry: A Case of McDonald''s

碩士 === 國立中興大學 === 行銷學系所 === 105 === The purpose of this study is to measure the quality of service by McDonald''s to determine whether the sentiment analysis and the questionnaire have the same effect. First of all, the questionnaire was designed to obtain the scores of the various...

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Bibliographic Details
Main Authors: Pei-Syuan Weng, 翁霈軒
Other Authors: Hsiu-Yuan Tsao
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/37185864092416162552