The factors affecting the customers'' conformity purchase behavior in group purchasing:using GOMAJI as an example
碩士 === 國立中興大學 === 行銷學系所 === 105 === The development of the internet has brought an increment in the use of e-commerce. The consumers’ shopping locations have shifted from physical stores to online websites. Due to this change in the consumer behavior, most sellers now get strategic links with online...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39908557365127948685 |