Relationships among Country Image, Brand Reputation, Performance Quality and Brand Loyalty - A Case Study of Taiwanese Brands in India
碩士 === 國立中興大學 === 行銷學系所 === 105 === There are several intrinsic and extrinsic cues that play a part in a consumer’s purchase motivation for a particular brand. In this competitive market there are a wide range of brands available to the consumer. This first concern of this research was to define the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45432375403213079450 |