A Study on the Influence of Brand, Perceived risk and Conformity on Group-Buying Intention
碩士 === 國立中興大學 === 應用經濟學系所 === 105 === Changes in consumption patterns let the shopping ways of people more and more diversified. In recent years, "Group-Buying" becomes a popular trend and brings many new business opportunities to the market. Many researchers mainly focus on the user&a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/70390450429086085910 |