A Study on the Influence of Brand, Perceived risk and Conformity on Group-Buying Intention
碩士 === 國立中興大學 === 應用經濟學系所 === 105 === Changes in consumption patterns let the shopping ways of people more and more diversified. In recent years, "Group-Buying" becomes a popular trend and brings many new business opportunities to the market. Many researchers mainly focus on the user&a...
Main Authors: | Yun Huang, 黃勻 |
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Other Authors: | 簡立賢 |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/70390450429086085910 |
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