The influences of Sales Representative Characteristic on Purchasing Intention

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 105 === A salesperson is not only an important asset but also a key person who receives orders to create profits for an enterprise. Moreover, a salesperson’s characteristics affect how customer’s trust and their purchasing intentions to a company. As a result, explo...

Full description

Bibliographic Details
Main Authors: Chung-Yuan Wu, 吳忠原
Other Authors: Wen-Hsien Huang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/87756481236023187082