Reposition strategy of national brand : A case study of “Tianfu cola” in ChongQing market
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 105 === In this study, local national brand“Tianfu Cola”in Chongqing China as the research and practice simple. The study introduces the development of this enterprise in several years, from the heyday of 80s to the final products withered away in the market apparen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20217695617467857933 |