Perceived justice of Fair Trade Organization and social norms on consumer intention to purchase Fair Trade products

碩士 === 國立中興大學 === 生物產業管理研究所 === 105 === This study explored the effect of the perceived justice(i.e., perceived distributive justice, perceived procedural justice and perceived interactional justice)on consumers'' trust in Fair Trade organization, social norms(i.e., descriptive nor...

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Bibliographic Details
Main Authors: Yu-Chen Chen, 陳昱甄
Other Authors: Shih-Tse Wang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/87813631945149328417