THE ENGAGEMENT FACTOR FOR USING MONGOLIAN BANKING APPS
碩士 === 國立勤益科技大學 === 企業管理系 === 105 === Mobile applications (apps) have become an important platform for brands to interact with customers. Managers increasingly recognize the potential for mobile commerce apps to “engage” customers and thereby grow sales. This paper investigated reasons of engagement...
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ry52p6 |