The Effect of Online Word-of-Mouth, Brand Trust, Brand Equity, and Innovation Resistance on Resistance Degree - Uber and Airbnb As an Example
碩士 === 國立勤益科技大學 === 企業管理系 === 105 === In recent years, there is the global rage of three categories of originality (innovation, entrepreneurship and creativity). The prevalence of mobile technology leads to the development of online platforms. In the trend, new business can be launched by internet a...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5k2v45 |