The Motivation and Experience Value on Blog Complaint Behavior: Blogger Power as Moderator
碩士 === 國立成功大學 === 企業管理學系 === 105 === The rise of blogs has had a great impact on online marketing channels. Most of the previous research on this topic has focused on continuance intention toward blog usage, and perceived sponsorship content within blogs has rarely been discussed. In order to fill t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6ukv72 |