The Effect Of Online Review Quality On Buying Intention.

碩士 === 國立成功大學 === 企業管理學系 === 105 === Lots of consumers purchase products through Internet nowadays. Internet can not only search for information but also provide a platform for consumers to share their opinions. As a result, it becomes a medium to communicate with others. Online review is defined as...

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Bibliographic Details
Main Authors: Mei-LingLin, 林美伶
Other Authors: Hui-Ting Tsai
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/h86c7j