An Application of Conjoint Analysis to the Optimal Combination of the Product Attributes of Mobile Phone Product
碩士 === 國立成功大學 === 企業管理學系 === 105 === Mobile phones have gradually become essential part of people’s everyday life. With the launch of a wide and varied range of products, consumers always want to choose the most suitable ones bringing the highest value. Today, in the face of fierce competition in th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56p8tk |