Exploring the effects of irrelevant product attribute and psychological temporal distance on purchase intention
碩士 === 國立成功大學 === 企業管理學系 === 105 === As the competition in today's market gets more intense, product excellence has become a marketing target for many companies. Many consumers tend to make buying decisions based on different product attributes. However, consumer habits are constantly changing...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58vycd |