An Application of Conjoint Analysis Consumer Preference for Tetra Pak Drink in Taiwan
碩士 === 國立成功大學 === 企業管理學系 === 105 === Many studies have attempted to show which product attributes meet customers’ requirements. However, the literature related to Tetra Pak is relatively rare. Therefore, this study intend to identify the best combination of consumer preference for Tetra Pak Drink, a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vx4bqs |