A Study of Experiential Marketing, Experiential Value, Customer Satisfaction and Conformity-An example of EVA AIR and Low-cost Carrier
碩士 === 國立成功大學 === 企業管理學系 === 105 === In recent years, low-cost airlines have been growing rapidly in Taiwan, and many foreign low-cost airlines set up a waypoint in Taiwan, this situation makes the traditional airlines feel the pressure. Under such intense competition, traditional airlines must chan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7qk8me |