The Influence of Experiential Marketing on Consumer's Perceived Value and Purchase Intention-An Example of Starbucks and Cama coffee
碩士 === 國立成功大學 === 企業管理學系 === 105
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/733f2z |