Consumer Decision-Making Factors: A Case Study of Online Florists
碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 105 === This study is to explore the decision-making factors of consumers buying flowers products online. Mainly in the era of dual outbreak of information and technology, consumers’ behavior has changed from the brick and mortar business to online business, which...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3wd6e3 |