The Impacts of Trust and Brand Image on Brand Attitudes toward Nutritional Supplement in Pharmacy Channel - The Moderating Effect of Involvement and Brand Preference
碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 105 === The concept that Prevention is better than treatment receives attention gradually year by year. The prevalence of preventive medicine has led to increase in nutritional supplement demand. According to the study, most consumers buy nutritional supplement by...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/348zn4 |