The Influence of Corporate Social Responsibility on Consumer Purchase Intention during a Crisis
碩士 === 國立成功大學 === 國際企業研究所 === 105 === Crisis is one of the events that firms are reluctant to encounter. Due to the threat and harm it may cause, companies endeavor to avoid crises occurring or reduce the impact of the crisis. Nowadays there is an increasing number of enterprises engaging in the cor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9bqd7u |