The Impacts of Concrete-Abstract Languages of an Ad and Personal Construal Levels on Consumers’ Responses to EDM Call-to-Action (CTA) Buttons
碩士 === 國立成功大學 === 國際企業研究所 === 105 === Nowadays, companies are used to using call-to-actions (which is abbreviated to CTA) like buttons, graphs or texts in their EDMs or internet ads to prompt consumers to click the ads. Some researchers and marketers also found language abstraction of ads and consum...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9jm4r8 |