The Impact of Webpage Image Ambiguity and Packaging Materials on Purchasing Intention
碩士 === 國立成功大學 === 國際企業研究所 === 105 === As the growing of technology of low-temperature logistics, fresh produce e-commerce rise. This present study was designed to demonstrate how product image and its packaging influence consumers’ purchasing intention and their product attitude. This study conducte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95mbbk |